About Bob
Robert “Bob” Carey is a professional photographer known globally for his inspirational work, The Tutu Project. The idea began unexpectedly in 2003 after he and his wife, Linda, moved to New York. Soon after their move, Linda received a diagnosis of breast cancer. To help lift her spirits and bring her a much-needed laugh during a difficult time, Bob brought out a pink tutu he had previously worn for a playful self-portrait. The silly pink tutu became an unexpected source of joy. Bob started photographing himself wearing it in many unusual public locations, from busy city streets and subway stations to quiet beaches and amusement parks. He shared these funny photos with Linda, and she, in turn, began sharing them with other patients receiving chemotherapy. The unexpected humor of the images quickly spread hope and laughter among the patients in the waiting rooms. In 2012, the project gained worldwide attention after going viral on the internet. This massive positive response inspired the couple to publish a book of the photographs called Ballerina and, most importantly, establish a non-profit organization. Today, The Carey Foundation uses funds raised by The Tutu Project to provide direct financial assistance and support to women and their families facing breast cancer. Their mission is simple: to bring humor and emotional support to the cancer journey and help ease the burdens so women can focus on healing.
