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This Week at TEDMED: Why do we mistrust science even when the evidence is clear?

Trust is not built by facts alone. This week, TEDMED examines how fear, uncertainty, culture, and communication shape what people believe.

When Rumors Become Warning Signs

As vaccine confidence fractures, Heidi Larson’s insight feels newly urgent: misinformation does not spread in a vacuum. Rumors reveal what communities fear, question, or feel excluded from, and public health depends on listening before distrust hardens.

Why Facts Don’t Always Change Minds

Sara Gorman explores why misinformation persists even when evidence is clear, and what fear, risk, and uncertainty reveal about the way people make health decisions. Changing minds starts with understanding what people are trying to protect.

Trust + Messaging in Medicine

From vaccines to public health messaging, this playlist explores how trust is built, broken, and rebuilt across medicine, science, and society, and why the way we communicate evidence can shape whether people accept it, question it, or turn away.

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