Greg Asbed is a leading human rights strategist and activist who co-founded the Coalition of Immokalee Workers (CIW). His work focuses on fighting against forced labor and other abuses in the agricultural industry. He is the main architect of the Fair Food Program (FFP), an innovative system that brings together farmworkers, growers, and major food companies. The FFP works by holding corporations responsible for the working conditions in their supply chains. Companies that sign on agree to pay a small price premium for produce, which goes to workers, and to only buy from farms that follow strict labor and human rights standards. This model, known as Worker-driven Social Responsibility (WSR), puts power directly in the hands of workers. Greg has been widely recognized for his pioneering work. He was awarded a 2017 MacArthur Fellowship, which is often called a “genius grant,” and the 2015 Presidential Award for Extraordinary Efforts in Combating Human Trafficking. The FFP’s success in ending abuse in the fields has made it a model for other industries and has earned him global acclaim.

Gerardo Reyes Chavez is a leading advocate for farmworkers’ rights and a key leader of the Coalition of Immokalee Workers (CIW). Originally a farmworker himself, he now travels the country to raise awareness about modern-day slavery and exploitation in the agricultural industry. As part of the CIW, Gerardo helped create the Fair Food Program (FFP). This innovative program brings together farmworkers, farmers, and large food companies, like Walmart and McDonald’s. It works to ensure that farmworkers receive fair pay and work in safe and humane conditions. The FFP has been called one of the most successful social responsibility programs in the world. Gerardo’s work also includes educating farmworkers about their rights, investigating complaints of abuse, and fighting cases of wage theft. His personal experience and dedication have made him a powerful voice for change. He speaks at events across the country to share the story of the Fair Food Program and advocate for justice for all workers.