Sara Gorman

Sara Gorman is a public health and behavioral science expert who writes about why people hold irrational beliefs about their health. Her work focuses on understanding the psychology of how people make decisions and why they sometimes ignore scientific facts that could save them. Her first book, Denying to the Grave: Why We Ignore the Facts That Will Save Us, explores the reasons behind this behavior. She provides advice for both the public and health professionals on how to better communicate about science and medicine. Her work became even more important during the COVID-19 pandemic, as she has written and spoken extensively about how to combat misinformation. Her most recent book, The Consequence of Misinformation, continues this crucial work. Sara is also a co-founder of Critica, a community dedicated to promoting rational and evidence-based decision-making. Her writing has appeared in major publications like The New Yorker, The Atlantic, and BBC, making her a trusted and respected voice in the conversation about public health and science communication.