Greg Asbed

Greg Asbed is a leading human rights strategist and activist who co-founded the Coalition of Immokalee Workers (CIW). His work focuses on fighting against forced labor and other abuses in the agricultural industry. He is the main architect of the Fair Food Program (FFP), an innovative system that brings together farmworkers, growers, and major food companies. The FFP works by holding corporations responsible for the working conditions in their supply chains. Companies that sign on agree to pay a small price premium for produce, which goes to workers, and to only buy from farms that follow strict labor and human rights standards. This model, known as Worker-driven Social Responsibility (WSR), puts power directly in the hands of workers. Greg has been widely recognized for his pioneering work. He was awarded a 2017 MacArthur Fellowship, which is often called a “genius grant,” and the 2015 Presidential Award for Extraordinary Efforts in Combating Human Trafficking. The FFP’s success in ending abuse in the fields has made it a model for other industries and has earned him global acclaim.