Howard Rose

In his TEDMED 2014 talk, Howard Rose, President of Firsthand Technology, describes how virtual reality utilizes the innate human power to recover from and prevent illness.

“The act of play recalibrates our perceptions of reality and puts mind and body back in balance.” - Howard Rose


Howard Rose is president of Firsthand Technology, a design and development company specializing in real-time, interactive 3D games that hold significant potential to revolutionize how people can use computers to learn, work, and play. Firsthand’s health games tackle such areas as medical training, therapeutic pain management, and exposure therapy for PTSD and phobias. Howard also served as the co-Principal Investigator and Lead Designer on the Attack of the S. Mutans! Project, a multimillion dollar project aimed at increasing children’s self-efficacy in maintaining dental hygiene. Howard got his start in virtual reality as a graduate researcher at the Human Interface Technology Lab at the University of Washington. An imaginative, outside-the-box, and hands-on learner, Howard’s other creative pursuits include woodworking, travel, and playing guitar.


Virtual Reality: Immerse yourself in health
Q&A with Howard on the TEDMED blog

Deepstream VR
Firsthand Technology Inc. [Internet].

Controlling pain without drugs
Firsthand Technology Inc. [Internet].

Games for Health
Firsthand Technology Inc. [Internet].

Cybertherapy for phobias and PTSD
Firsthand Technology Inc. [Internet].


Virtual Reality Pain Control
Mendeley Ltd. 2014.

The effectiveness of VR exposure therapy for PTSD in returning warfighters.
Miyahira SD, Folen RA, Hoffman HG, Garcia-Palacios A, Spira JL, Kawasaki M. Stud Health Technol Inform. 2012;181:128-32

In Your Head.
Petra Epperlein & Michael Tucker. [Video]. GE Focus Forward Series.