Jon Cohen

Why don’t patients behave like consumers?

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About Jon Cohen

Jon R. Cohen, M.D., is Senior Vice President, Chief Medical Officer, and Director of Hospital Services for Quest Diagnostics. Quest Diagnostics, with annual revenues of over $7.5 billion, is the world’s leading provider of diagnostic testing, information and services.

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About This Talk

Jon Cohen, chief medical officer of Quest Diagnostics, talks about why patients don't behave like wise consumers when it comes to choosing doctors.

Jon Cohen - Q&A at TEDMED 2012

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