Bill lead the health and human services marketing team at ESRI, the largest and most successful privately owned geographic information system (GIS) software developer in the world. After retiring from ESRI, Bill began working for his own company (Davenhall Associates), as a Geomedical Consultant. Bill’s marketing and business development team (one of 30 industry verticals) helped ESRI to become the defacto “gold-standard” for GIS in the health and human services sector around the globe. ESRI customers in health today include thousands of public health authorities, hospitals and medical centers, social service organizations, health research centers and health related foundations and NGO’s. Bill has over 30 years of experience in using geographic and demographic information to solve business and social problems. His knowledge and experience in creating new and useful intelligence out of what seems ordinary demographic and geographic data is extensive. In the 70s he built the first geo-demographic models that helped some of America’s most well-known franchises expand across the nation; in the 80s he founded a start-up market research company that developed the first national database of estimates for the demand of healthcare services. Bill also has held executive leadership roles in hospitals, medical clinics, human service agencies, health trade associations, consulting organizations, software technology, and data companies. Bill earned a Masters Degree, with a concentration in Medical Behavioral Science, as the recipient of a National Institute of Mental Health Traineeship at the University of Kentucky Medical Center in Lexington, Kentucky. Bill has also served on various governmental and non-governmental boards in higher education, national research councils, and health related trade associations. Bill’s newest mission is creating intelligent geographic solutions and technologies that would help physicians improve their diagnostic capabilities by receiving geographically and environmentally relevant information at the time of a patient consultation.