About Amy
Dr. Amy Baxter is a physician, inventor, and researcher dedicated to eliminating unnecessary pain using drug-free methods. A double-boarded pediatric emergency physician, she spent over 20 years treating children and noticed how often medical procedures caused needless pain and fear. This led her to found Pain Care Labs in 2006, where she serves as CEO. Her most famous invention is Buzzy, a small, patented, bee-shaped device that uses high-frequency vibration and cold to block pain from shots and IVs. This technology works by confusing the nerves and “closing the gate” to pain signals, and has been used in over 114 million needle procedures worldwide. Amy has since expanded her work to tackle the opioid crisis. Her current research, funded by the National Institutes of Health (NIH), focuses on using this same science, called vibrational cryotherapy, in new devices like VibraCool and DuoTherm to treat body pain, such as chronic low back pain. Her goal is to offer safe, non-addictive alternatives to pain medication, and studies show her devices can significantly reduce the need for opioids and may prevent acute back pain from becoming chronic. In her research, she also created the Baxter Animated Retching Faces (BARF) scale to help children rate their nausea.
