Company Profile:
Seratis
Seratis is a teamwork and collaboration tool for the 21st century. We bring together a patient's entire care team on one mobile platform so clinicians can easily communicate with each other using secure messaging.
Q: Please tell us how your business idea was conceived. Was there an "aha" moment or did it evolve gradually?
A: I was practicing as a physician when one of my patients became very
unwell with abdominal pain during the evening shift. I needed to get her
reviewed by the senior physician who was working in the emergency
department. I had to use the pager to get a hold of her and that caused
delays. Later, we had to page the radiologist to review the patient's
scan with us, causing further delays. Meantime, the patient kept
deteriorating. Coordinating care with the senior physician, radiologist,
and ward nurse using the pager caused major delays in delivery of care.
The patient died the next morning and I always wondered, could the outcome have been different if we had better means of communicating?
Q: What's the most inventive, innovative, or disruptive aspect of your initiative?
A: We create and make available a patient's healthcare network. We bring
transparency to providers looking after this patient in real-time,
making it possible for any member of the team to contact each other
seamlessly and securely using their smartphones on our HIPAA-compliant
application.
Q: How will it help people live to their greatest potential or contribute to making the world healthier?
A: 7 out of 10 members of a patient's care team do not know each other,
making coordinating care very difficult. We bring transparency to the
care team. This information alone is very helpful to the medical staff
who often are confused about who else is looking after their patient.
With this information, we can then enable improved medical treatment.
Q: Five years from now, what would you like to be able to say has been your most important contribution to health?
A: That we have transformed healthcare communication to be easy, seamless
and inclusive of all members of a patient's care team. Where the patient
is at the center of care and drives these communications.
Q: What single word or phrase best describes the culture of your startup and why?
A: We have a positive upbeat open culture where everyone's opinion is
valued and appreciated. People feel like it's easy to share their
thoughts. We also love to try things. We experiment regularly,
understanding that failure is just a pathway to success. We say what we
do and do what we say. We believe in integrity and hold ourselves
accountable to our word.