Lisa Kennedy, PH.D. is Chief Marketing Officer for GE’s healthymagination initiative, a $6 billion commitment to improving quality, access, and affordability with the goal of revolutionizing the world’s healthcare. The collaboration relies heavily on technology, people, and partnerships to identify and develop ideas, such as an open innovation challenge in cancer to identify new areas to accelerate innovation and access to cancer care. Her team also leads digital health incubation focusing on patient empowerment and ambient intelligence. Dr. Kennedy joined GE Healthcare as Chief Economist before becoming Global Head of Marketing Operations, GEHC, where she was an integral part of the team that created healthymagination. She earned her Ph.D. in economics from the University of St Andrews in Scotland.